Welcome to The Time Production – The Voice of Independent Watchmaking.

I’m Antoine Gerboud, and The Time Production is more than a blog — it’s an independent and evolving ecosystem created to spotlight the creativity, craftsmanship, and authenticity of today’s independent watchmaking scene.

This project brings together several complementary formats:
– A blog featuring in-depth articles, brand introductions, and first-hand experiences with exceptional timepieces
– A twice-monthly newsletter connecting collectors, brands, and key industry players (including essential behind-the-scenes suppliers)
– An Instagram account followed by over 4,700 passionate enthusiasts, where I share authentic visuals, wrist shots, and curated storytelling
– A YouTube channel (coming soon) offering immersive, long-format content

Through this multi-platform approach, The Time Production aims to go beyond the mainstream and highlight the brands, artisans, and pieces that deserve greater visibility and appreciation.

Beyond content creation, I work directly with watch brands and independents to help them for :
– Brand structuring, positioning, and storytelling
– Content creation or creative direction (text, image, video)
– Project management with the right partners: photographers, videographers, illustrators, developers, etc.
– Access to a trusted network (sound design, 3D, press, retail, and more)
– Full coordination to ensure smooth, consistent, and efficient execution

📩 Want to collaborate or get strategic guidance for your project? You can book a consulting call here.

Let’s bring independent watchmaking into the spotlight — with substance, sincerity, and style.
For any inquiry, feel free to write to me at antoine@thetimeproduction.com