Editorial Policy

The Time Production does not accept advertising investments, payments, or barters —of watches, luxury goods, or press trips/experiences— in exchange for positive watch reviews.
All the insights and viewpoints I share on The Time Production stem from my perspective. My review process involves an in-depth, hands-on examination of the timepieces, ensuring that my feedback is both genuine and informed.
This blog is a platform dedicated to the advocacy of independent watchmaking, with a focus on delivering high-quality content designed to both enlighten and inspire my audience. I am devoted to showcasing distinctive and unconventional timepieces, catering to those intrigued by the allure of niche brands.
My primary audience includes middle-aged aficionados of horology, particularly those drawn to unique brands and models. My content encompasses meticulously crafted articles, replete with thorough analysis and constructive critique.
In this space, I blend professionalism with passion to share my admiration for independent watchmaking, ensuring the content remains both insightful and informative.
Before any content goes live, it undergoes rigorous verification against the official data from the brands, sometimes even requiring their direct approval, to maintain the integrity and accuracy of the information presented.
I base the content’s accuracy on trustworthy sources, either directly from the brands or from other authoritative articles, and I reserve the right to update or correct content to keep it current and accurate.
I welcome constructive dialogue through comments but will remove any that fail to meet our guidelines.
I diligently honor copyright laws, crediting each image used within my posts. Should you have any editorial inquiries, please reach out via our website’s contact form.

Antoine Gerboud, Founder of The Time Production