Welcome to The Time Production – The Voice of Independent Watchmaking.

I’m Antoine Gerboud, and The Time Production is more than a blog, it’s an independent and evolving ecosystem created to spotlight the creativity, craftsmanship, and authenticity of today’s independent watchmaking scene.

This project brings together several complementary formats:
– A blog featuring in-depth articles, brand introductions, and first-hand experiences with exceptional timepieces
– A twice-monthly newsletter connecting collectors, brands, and key industry players (including essential behind-the-scenes suppliers)
– An Instagram account followed by over 5,100 passionate enthusiasts, where I share authentic visuals, wrist shots, and curated storytelling
– A YouTube channel (coming soon) offering immersive, long-format content

Through this multi-platform approach, The Time Production aims to go beyond the mainstream and highlight the brands, artisans, and pieces that deserve greater visibility and appreciation.

Support the project
If this independent project brings you value, through weekly articles and a biweekly newsletter, you can support the project HERE. Your contribution helps keep everything free, accessible, and fully independent for everyone. Thank you.

Beyond content creation, I work directly with watch brands and independents to help them for:
– Brand structuring, positioning, and storytelling
– Content creation or creative direction (text, image, video)
– Project management with the right partners: photographers, videographers, illustrators, developers, etc.
– Access to a trusted network (sound design, 3D, press, retail, and more)
– Full coordination to ensure smooth, consistent, and efficient execution

📩 Want to collaborate or get strategic guidance for your project? You can book a consulting call here.

Let’s bring independent watchmaking into the spotlight — with substance, sincerity, and style.
For any inquiry, feel free to write to me at antoine@thetimeproduction.com