Wednesday, September 16, 2026

Maison Boanton

Maison Boanton is a French watch brand founded by Hassan Sefrioui with the ambition of creating elegant timepieces inspired by the great design movements of the twentieth century. Drawing on influences such as Art Deco, Bauhaus and mid-century aesthetics, the brand combines timeless proportions with a contemporary approach to watch design. Developed in collaboration with experienced figures from the luxury watch industry, each creation reflects a careful balance between heritage, refinement and everyday wearability. Rather than following passing trends, Maison Boanton focuses on enduring design, thoughtful details and accessible mechanical watchmaking, offering a distinctive French perspective shaped by culture, craftsmanship and a genuine passion for beautiful objects.

  • Antoine GERBOUDDriven by my passion for independent watchmaking, this blog is an invitation to explore the realm of unique timepieces where passion meets meticulous craftsmanship.

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