Beauregard is an independent Canadian watch brand founded by Alexandre Beauregard, whose passion for gemology and watchmaking led him to create one of the industry’s most distinctive artistic identities. Launched in 2018 with the Dahlia collection, the brand quickly gained recognition for its sculptural dials, hand-cut gemstones and unconventional approach to haute horlogerie. Working with leading Swiss artisans and independent watchmakers, Beauregard develops highly original timepieces where gem-setting, lapidary art and mechanical watchmaking are treated with equal importance. Produced in very limited numbers, each creation reflects Alexandre Beauregard’s vision of watchmaking as a form of wearable art, where technical excellence and artistic expression are inseparable.
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